ANALYSIS, BROCHURE, WEBSITE & SALES
Analysis & Design
Plate is the brainchild of Arnaud Stevens, a renowned chef from France who has worked with names such as Gary Rhodes and Gordon Ramsay. The brand comprises a restaurant based in London’s Shoreditch area with an in-house bakery and an external catering arm.
Everything about Plate reflects Arnaud’s passion for great food and his devotion to creating the best possible dining experience for his clients.
The business already had its own logo and had commissioned photography in line with its brand image. Our contribution was to create a whole new website utilising this material.
The client had very specific requirements for the site, such as the incorporation of an online booking section. They also wanted a gallery of images and an interactive menu. Having experienced technical issues in the past, the client needed to get the site made and fully operational within a short timescale prior to the opening of the restaurant.
The client is over the moon with the new website and is looking to commission further work with us for their Christmas campaign, as well as looking at future brand development.
BruCru is a collaboration between an established food production company and a team of drinks technology experts based in Somerset. The project has been formed in order to market a distinct ‘Cold Brew’ coffee product and delivery system to bars, restaurants and other food and drink venues. This type of drink has already achieved a strong level of sales in North America.
The client had the capability to make the product and an idea of who they wanted to reach, but no name and no clear brand identity.
Starting with a blank sheet of paper, we researched the market and created the BruCru name and corporate identity, plus the name of the coffee product itself – 6C Dark – along with a complete visual identity.
We then helped bring the product to market in its initial B2B launch phase. We created a website and designed product literature aimed at selling the concept to venue owners. The next step was to design a prototype set of point-of-sale collateral such as table talkers and posters to get the target market interested in trying Cold Brew Nitro Coffee. In addition, we also helped with arranging PR and launch events.
The client now has all the tools they need to go out and negotiate with potential B2B clients. They have a clear, definable brand and a strong idea of who their product is for and promotional material aimed at this market.
Rugby Free Secondary School came to us during their very first term. At this point, there was just one year of students based in a temporary location.
We were hugely impressed by the close-knit, supportive community headteacher Christine and her team had created and the enthusiasm and willingness to learn exhibited by the students.
Our task was to bring this across in the marketing and help the school establish itself alongside other schools that were already well-respected in the town.
The school already had a logo and colour scheme. What they lacked was a fully functional website and some promotional literature.
The requirement for the website was for it to have a modern look and work as both a marketing tool to promote the school and as a resource for students and their families. It was important that the school team be able to update the site with information themselves as and when required.
They school also needed a promotional brochure that could be given away at open evenings and other events, that would capture the ethos of the school and help build its brand image.
We wanted the material to work for both potential students and their parents or guardians. For this reason we knew we had to talk to the youngsters to get their angle and make sure we were talking about the things that were important to them.
As well as meeting the head and members of the staff, we also arranged to chat to small groups of students and got them to talk freely about their hopes and fears before they started school, why they had chosen it and what life at the school was like. As you can imagine, we came away with a lot of material, much of which we would never have thought of ourselves.
It was most important that we captured stunning images portraying activities from throughout the school day. Our photographer John Fox came in and worked really well with the kids, getting some amazing images.
The head and her team were thrilled with the new brochure and website. Finally, they have an online and print identity that blends perfectly with their colour scheme, logo and school uniform.
We were told that we had captured the spirit of the school and done a really good job of communicating what made it special to prospective students and families.
Desire is a business that provides permanent hair removal using state-of-the-art laser technology.
Our involvement with the business began at the pre-lauch phase, at which point the business brand name had not been finalised. We we helped brainstorm some ideas and the founders settled on Desire.
The next step was to create a visual identity and colour palette, based around the choice of purple. We submitted half a dozen basic design ideas for the style and shape of the logo, and then worked to refine the chosen design.
The website is a very simple design that nonetheless contains all the information that potential new clients need. We wanted to be sure it is both persuasive and reassuring, and answers all questions prospects are likely to ask. We also made sure that Ann, the face of the business, comes across as an approachable person, telling her story and helping build the relationship with potential clients before she has even met them.
We are still working with the business to develop the marketing strategy. One of our joint ideas was to do a Groupon voucher promotion, which has brought in a large number of new clients.