Prodose are the disinfection experts, covering everything to do with systems that chemically treat water for drinking or processes such as washing food produce.
They combine chemistry knowledge with practical expertise and help with designing, installing or modifying water disinfection and distribution systems.
For this project, Prodose wanted to reach new clients in food processing, a sector in which the business already had a strong level of knowledge and experience.
CC worked on the strategy and implementation from start to finish. This included strategic planning, where we researched and put together an overview of existing markets, target markets and competition.
We also undertook sector analysis, looking at industry trends and other developments that could help steer Prodose’s future direction.
All of this enabled the business to undertake a very targeted campaign and prioritise the prospects that were best suited to be potential clients.
A key part of the project was reviewing current marketing materials and making sure Prodose has collateral aimed at their prospects. To this end we created a new brochure specifically for key decision makers in the food and produce sector.
In recent months Prodose have secured a number of substantial contracts and have requested that we repeat the process in a new market segment.