RUGBY FREE SCHOOL
SCHOOL PROSPECTUS & WEBSITE
Design & Content
Rugby Free Secondary School came to us during their very first term. At this point, there was just one year of students based in a temporary location.
We were hugely impressed by the close-knit, supportive community headteacher Christine and her team had created and the enthusiasm and willingness to learn exhibited by the students.
Our task was to bring this across in the marketing and help the school establish itself alongside other schools that were already well-respected in the town.
The school already had a logo and colour scheme. What they lacked was a fully functional website and some promotional literature.
The requirement for the website was for it to have a modern look and work as both a marketing tool to promote the school and as a resource for students and their families. It was important that the school team be able to update the site with information themselves as and when required.
They school also needed a promotional brochure that could be given away at open evenings and other events, that would capture the ethos of the school and help build its brand image.
We wanted the material to work for both potential students and their parents or guardians. For this reason we knew we had to talk to the youngsters to get their angle and make sure we were talking about the things that were important to them.
As well as meeting the head and members of the staff, we also arranged to chat to small groups of students and got them to talk freely about their hopes and fears before they started school, why they had chosen it and what life at the school was like. As you can imagine, we came away with a lot of material, much of which we would never have thought of ourselves.
It was most important that we captured stunning images portraying activities from throughout the school day. Our photographer John Fox came in and worked really well with the kids, getting some amazing images.
The head and her team were thrilled with the new brochure and website. Finally, they have an online and print identity that blends perfectly with their colour scheme, logo and school uniform.
We were told that we had captured the spirit of the school and done a really good job of communicating what made it special to prospective students and families.
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