BRANDING, STATIONERY & WEBSITE
Branding & Website Design
Strategy & Communication
Desire is a business that provides permanent hair removal using state-of-the-art laser technology.
Our involvement with the business began at the pre-lauch phase, at which point the business brand name had not been finalised. We we helped brainstorm some ideas and the founders settled on Desire.
The next step was to create a visual identity and colour palette, based around the choice of purple. We submitted half a dozen basic design ideas for the style and shape of the logo, and then worked to refine the chosen design.
The website is a very simple design that nonetheless contains all the information that potential new clients need. We wanted to be sure it is both persuasive and reassuring, and answers all questions prospects are likely to ask. We also made sure that Ann, the face of the business, comes across as an approachable person, telling her story and helping build the relationship with potential clients before she has even met them.
We are still working with the business to develop the marketing strategy. One of our joint ideas was to do a Groupon voucher promotion, which has brought in a large number of new clients.